Hi! I’m Kelly.
I’m a Senior
Graphic Designer
and Creative
Strategist
with 12+ years of
experience across
Sydney,
London
and New York.
I love the space where design and strategy come together.
From spotting shifts in culture and consumer behaviour to turning insights into ideas — and ideas into bold creative work across brand, campaigns, digital and print.
I’m happiest collaborating with people, solving creative problems and bringing ideas to life through thoughtful design and insights.
ONE CREATIVE CAREER
across
3 cities.
Sydney
🇦🇺 Freelance Creative Design Consultant (2024-2026)
Elevencom Advertising, SBM Marketing Communications,
Elastic Advertising, The Idea Shed
London
🇬🇧 The Mighty Shed (2021- 2024)
Senior Associate Creative Partner
(Lead Visual Designer & Creative Strategist)
Associate Creative Partner
(Senior Visual Designer & Creative Strategist)
Senior Creative Communications Designer
🇬🇧 BAMM (2018 - 2020)
Lead Designer
New York
🇺🇸 The Sound (2014 - 2018)
Design Manager (Global)
Designer
Working across 3 creative markets has shaped
how I think, collaborate and bring ideas to life
- bringing together creative thinking, collaboration and a global perspective.
CLIENTS
across
industries
& global
brands.
Coca-Cola · Samsung Ads · TK Maxx · Google ·
Meta · Apple · L’Oréal · Cheesecake Shop
Food, Beverage & FMCG: Coca-Cola, The Cheesecake Shop, Domino’s, Pepsi Max, Starbucks, McDonald’s, Taco Bell, Red Bull, Norco Foods, Kellogg’s, Nestlé, Unilever, Ryde
Alcohol & Spirits: Heineken, Beam Suntory, Asahi, AB InBev, Diageo, Pernod Ricard, Modelo, Grey Goose, The Macallan, Angry Orchard, Samuel Adams, Constellation Brands, MillerCoors
Technology, Digital & Social: Samsung Ads, Google, Apple, Meta (Facebook), Pinterest, Tinder (Match Group), Squarespace, YouTube
Retail, Fashion, Sport & Lifestyle: IKEA, Lululemon, Volcom, ALDO Shoes, Pandora, Timberland, TK Maxx, Officeworks, Sainsbury's
Beauty, Personal Care & Household: L’Oréal Paris, Sephora, Chanel, Johnson & Johnson, SC Johnson, Reckitt (Reckitt Benckiser)
Automotive, Mobility & Energy: Mercedes-Benz, Harley-Davidson, Uber
Media, Entertainment & Publishing: Netflix, ITV, NBC, The New York Times
Financial Services: HSBC, Lloyds Banking Group, E*Trade
Design
Brand Identity & Design Systems
Visual Communication
Art Direction
Campaign & Marketing Design
Digital & Print Design
Retail & POS Design
Editorial Design
Typography & Layout
Infographics & Data Visualisation
Presentation Design & Storytelling
Illustration
Creative Rollouts
Production & Artworking
Adobe Creative Suite
Figma
& Strategy
Creative Strategy
Brand Strategy
Brand Positioning
Innovation & Foresight
Consumer Insights
Concept Development
Design Thinking
Visual Storytelling
Workshop Facilitation
Stakeholder Engagement
Creative Direction
Creative Leadership
AI-Assisted Creative Workflows